Guatemala: snow stopping ’em

• Published in: Tobacco control Vol. 13; no. 2; p. 103
• Main Author: Barnoya, Joaquin
• Format: Journal Article
• Language: English
• Published: London BMJ Publishing Group 01.06.2004; BMJ Publishing Group LTD; BMJ Group
• Subjects: Advertising restrictions; Analysis; Brands; Cigarette smoking; Cowboys; News Analysis; Snow; Tobacco; Guatemala

Philip Morris's Marlboro brand is mostly smoked by the higher and middle socioeconomic classes, so a pretty cowboy scene with snow is no barrier when wishing people a happy holiday season from the world of Marlboro.