Guatemala: snow stopping ’em

Philip Morris's Marlboro brand is mostly smoked by the higher and middle socioeconomic classes, so a pretty cowboy scene with snow is no barrier when wishing people a happy holiday season from the world of Marlboro.

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Bibliographic Details
Published inTobacco control Vol. 13; no. 2; p. 103
Main Author Barnoya, Joaquin
Format Journal Article
LanguageEnglish
Published London BMJ Publishing Group 01.06.2004
BMJ Publishing Group LTD
BMJ Group
Subjects
Advertising restrictions
Analysis
Brands
Cigarette smoking
Cowboys
News Analysis
Snow
Tobacco
Guatemala
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Summary:Philip Morris's Marlboro brand is mostly smoked by the higher and middle socioeconomic classes, so a pretty cowboy scene with snow is no barrier when wishing people a happy holiday season from the world of Marlboro.
ISSN:0964-4563
1468-3318