Consumer trust in Arctic foods certification

Abstract Arctic food industries offer promising potential for sustainable economic development; however, no certification system currently exists to assure Arctic origin and unique product qualities. We survey 1,602 Canadian consumers to explore attitudes to sustainability, authenticity, and origin...

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Bibliographic Details
Published inThe international food and agribusiness management review Vol. 26; no. 4; pp. 763 - 778
Main Authors Yang, Yang, Hobbs, Jill E, Natcher, David C
Format Journal Article
LanguageEnglish
Published Wageningen Wageningen Academic 01.11.2023
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Summary:Abstract Arctic food industries offer promising potential for sustainable economic development; however, no certification system currently exists to assure Arctic origin and unique product qualities. We survey 1,602 Canadian consumers to explore attitudes to sustainability, authenticity, and origin in the context of Arctic foods, and assess their use of sustainability labels and trust in different certifiers. A latent class analysis reveals considerable heterogeneity regarding whom consumers trust to certify Arctic foods. While 'government' is the most trustworthy certifier, Arctic region-based and Inuit-owned organizations have strong appeal for certain consumer segments. Policy implications for developing an Arctic regional certification system are discussed.
ISSN:1559-2448
1559-2448
DOI:10.22434/ifamr2022.0111