Community-Based Grazing Marketing: Barriers and Benefits Related to the Adoption of Best Management Practices in Grazing Systems

Environmental impacts of less than optimal grazing management choices can be intense and widespread. Improved communication of responsible grazing practices known as best management practices (BMPs) may increase adoption of these practices and increase sustainability of grazing systems. Community-ba...

Full description

Saved in:
Bibliographic Details
Published inJournal of Applied Communications Vol. 101; no. 1; p. 44
Main Authors Baker, Lauri M, Tomlinson, Peter J, King, Audrey E. H
Format Journal Article
LanguageEnglish
Published Kansas State University Libraries 01.01.2017
Agricultural Communicators in Education
Subjects
Best practices
Grazing
Management
Online AccessGet full text

Cover

More Information
Summary:Environmental impacts of less than optimal grazing management choices can be intense and widespread. Improved communication of responsible grazing practices known as best management practices (BMPs) may increase adoption of these practices and increase sustainability of grazing systems. Community-based social marketing (CBSM) is a tool that can be used by communicators to generate behavior changes. This strategy emphasizes the identification of barriers to goal behaviors and the development of strategies to overcome them. This study sought to identify barriers and benefits associated with the adoption of grazing BMPs. Barriers identified include water availability and quality, and leasing and renting land. Benefits identified were increased resiliency through rotational grazing, improved watering and burning practices.
ISSN:1051-0834
2476-1362
1051-0834
DOI:10.4148/1051-0834.1013