Online marketingová komunikace cílící na děti školního věku

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Bibliographic Details
Main Authors Burešová, Jitka, Pospíšilová, Marie, Ungerman, Otakar, Dědková, Jaroslava, Jursová, Jitka, Berki, Jan
Format eBook
LanguageCzech
Published Masaryk University Press 2023
Subjects
brand
Business and Management
digital technologies
discounts
e-shop
Economics, Finance, Business and Management
influencer
media education
media literacy
merch
online marketing communication
price comparison
product placement
Sales and marketing
shopping behaviour
social networks
video games
virtual ethnographic walk
Online AccessGet full text
ISBN9788028003036
8028003028
9788028003029
8028003036
DOI10.5817/CZ.MUNI.M280-0303-2023

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ISBN:9788028003036
8028003028
9788028003029
8028003036
DOI:10.5817/CZ.MUNI.M280-0303-2023