Evaluation of a County Extension Office's Use of Mass Media: A User Perspective

A random sample of 399 adults in a single county were phone surveyed to measure their use, preference and satisfaction with various sources of Extension information

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Bibliographic Details
Published inJournal of Applied Communications Vol. 79; no. 1
Main Authors Shinners-Gray, Theresa, Fett, John, Duffy, Kathleen, Doyle, Cara
Format Journal Article
LanguageEnglish
Published Kansas State University Libraries 01.01.1995
Subjects
ANALISIS DE COSTOS Y BENEFICIOS
ANALYSE COUT AVANTAGE
COMMUNICATION
COST BENEFIT ANALYSIS
ENCUESTAS
ENQUETE
EXTENSION
EXTENSION ACTIVITIES
EXTENSION AGENTS
INFORMATION
MASS MEDIA
MEDIOS DE COMUNICACION DE MASAS
MOYEN DE COMMUNICATION DE MASSE
SURVEYS
VULGARISATION
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Summary:A random sample of 399 adults in a single county were phone surveyed to measure their use, preference and satisfaction with various sources of Extension information
Bibliography:C20
9548693
ISSN:1051-0834
2476-1362
1051-0834
DOI:10.4148/1051-0834.1366