Race Appeal How Candidates Invoke Race in U.S. Political Campaigns

• Main Author: Charlton McIlwain, Stephen M Caliendo
• Format: eBook
• Language: English
• Published: Philadelphia Temple University Press 2011
• Subjects: 2001–2009; Elections; Electoral campaigning; Ethnicity; Political aspects; Political campaigns; Political Process; POLITICAL SCIENCE; Politics and government; Race; Race relations; Sociology; U.S.A; United States; 1971; 2001-2009; United States
• ISBN: 1439902755; 9781439902752; 9781439902776; 1439902771; 9781439902769; 1439902763

In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them.Race Appealexamines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election-Race Appealis a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.