Investment-Centric Innovation Project Management - Winning the New Product Development Game

The subject of innovation has become a permanent fixture of the current political and economic discourse across the globe. In fact, the belief that economic growth is driven by innovation is common. Ironically, however, the literature on the subject has so far been anything but genuinely innovative....

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Bibliographic Details
Main Author Keays, Steven James
Format eBook Book
LanguageEnglish
Published Chicago J. Ross Publishing, Inc 2018
J. Ross Publishing
Subjects
Creative ability in business
Industrial Engineering & Operations Management
Innovationsmanagement
New products
Produktentwicklung
Project Management
Projektmanagement
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Summary:The subject of innovation has become a permanent fixture of the current political and economic discourse across the globe. In fact, the belief that economic growth is driven by innovation is common. Ironically, however, the literature on the subject has so far been anything but genuinely innovative. This book remedies this situation. It unveils a comprehensive, yet novel management and execution framework to transform an idea into a successful commercial enterprise without breaking the bank. The first half of the book adopts the viewpoint of the innovator through the details of the innovation's development journey. The second half advances this journey, where the actual running of an innovation business is explored. The underlying theme of the book will remind the reader that the innovation journey is but the means to the real end: the successful commercialization of the innovation, measured by the sustained ROI delivered to the journey's investors.
ISBN:1604271515
9781604271515