Luxury China Market Opportunities and Potential

A guide to reaching and profiting from China's expanding luxury consumer classChina's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billio...

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Bibliographic Details
Main Authors Chevalier, Michel, Lu, Pierre Xiao
Format eBook
LanguageEnglish
Published Newark Wiley 2011
WILEY
John Wiley & Sons, Incorporated
Wiley-Blackwell
Edition1. Aufl.
Subjects
Brand name products
Business & Economics
China
Consumer behavior
Consumer behaviour
Consumerism
Consumption
Economic development
Industries
Luxuries
Luxury
Luxury goods industry
Retailing
Wirtschaft Industrieprofile
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Summary:A guide to reaching and profiting from China's expanding luxury consumer classChina's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury Chinagives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
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ISBN:0470823410
9780470823415
9781118181607
1118181603
DOI:10.1002/9781119199755