Jugaad Innovation Think Frugal, Be Flexible, Generate Breakthrough Growth

• Main Authors: Radjou, Navi, Prabhu, Jaideep, Ahuja, Simone, Roberts, Kevin
• Format: eBook Book
• Language: English
• Published: San Francisco, CA Jossey-Bass 2012; Wiley; John Wiley & Sons, Incorporated
• Edition: 1. Aufl.
• Subjects: Adaptability (Psychology); Adaptability (Psychology) > Case studies; Anpassungsprozess (Wirtschaft); BUSINESS & ECONOMICS; BUSINESS & ECONOMICS / General. bisacsh; Case studies; Ingenieurwissenschaften/Technische Wissenschaften; Innovation; Länderbezogene Beiträge; Produktentwicklung; Success in business; Technological innovations; Technological innovations > Case studies; Technologieanwendung; Technologische Entwicklung; Technologische Lücke; Technologischer Determinismus; Technologischer Wandel
• ISBN: 9781118249741; 1118249747; 1118286006; 9781118286005; 9781118283233; 1118283236

'Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation].' —The EconomistA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive RD projects and highly-structured innovation processes. Jugaad Innovationargues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad(a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaadinnovation to succeed in our hypercompetitive world.Outlines the six principles of jugaadinnovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heartFeatures twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaadinnovationThe authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaadinnovators and entrepreneurs in emerging markets and the United StatesThis groundbreaking book shows leaders everywhere why the time is right for jugaadto emerge as a powerful business tool in the West—and how to bring jugaadpractices to their organizations.