DEVELOPING CONCURRENCY MESSAGES FOR THE BLACK COMMUNITY IN SEATTLE, WASHINGTON

• Published in: AIDS education and prevention Vol. 24; no. 6; pp. 527 - 548
• Main Authors: PEAKE ANDRASIK, Michele, HUGHES CHAPMAN, Caitlin, CLAD, Rachel, MURRAY, Kate, FOSTER, Jennifer, MORRIS, Martina, PARKS, Malcolm R, ELIZABETH KURTH, Ann
• Format: Journal Article
• Language: English
• Published: New York, NY Guilford 01.12.2012; Guilford Press
• Subjects: Acquired Immune Deficiency Syndrome; Action Research; Adolescent; African American Community; African Americans; AIDS; Behavioral Sciences; Biological and medical sciences; Black Community; Black or African American; Child Health; Community involvement; Community Relations; Community-Based Participatory Research; Counties; Departments; Disease transmission; Female; Focus Groups; Gender Discrimination; General aspects; Health behavior; Health Knowledge, Attitudes, Practice; Health Promotion - methods; Heterosexuality; Heterosexuality - psychology; HIV; HIV Infections - prevention & control; HIV Infections - transmission; Homosexuality, Male - psychology; Human immunodeficiency virus; Humans; Interviews as Topic; Job Placement; Male; Males; Mathematical Models; Medical sciences; Participatory Research; Planification. Prevention (methods). Intervention. Evaluation; Prevention; Program Development; Psychiatry; Public health; Public health. Hygiene; Public health. Hygiene-occupational medicine; Racial Discrimination; Residence Characteristics; Seattle, Washington; Sexual behavior; Sexual Orientation; Sexual Partners; Sexually transmitted diseases; Social Integration; STD; United States of America; Washington; Young Adult; United States; North America; Washington; America; United States > US; Seattle Washington; Immunopathology; Sanitary program; Public health
• ISSN: 0899-9546; 1943-2755
• DOI: 10.1521/aeap.2012.24.6.527

In the United States, Blacks are disproportionately impacted by HIV/AIDS. Sexual networks and concurrent relationships have emerged as important contributors to the heterosexual transmission of HIV. To date, Africa is the only continent where an understanding of the impact of sexual concurrency has been conveyed in HIV prevention messaging. This project was developed by researchers and members of the Seattle, Washington, African American and African-Born communities, using the principles of community-based participatory research (CBPR). Interest in developing concurrency messaging came from the community and resulted in the successful submission of a community-academic partnership proposal to develop and disseminate HIV prevention messaging around concurrency. The authors describe (a) the development of concurrency messaging through the integration of collected formative data and findings from the scientific literature; (b) the process of disseminating the message in the local Black community; and (c) important factors to consider in the development of similar campaigns.