The Handbook of Media and Mass Communication Theory

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. * Focuses on all aspects of current and classic theories and practices relating...

Full description

Saved in:
Bibliographic Details
Main Authors Fortner, Robert S, Fackler, P. Mark
Format eBook
LanguageEnglish
Published Newark Wiley 2014
John Wiley & Sons, Incorporated
Wiley-Blackwell
Edition1
SeriesHandbooks in communication and media
Subjects
Communication
Mass media
Social media
SOCIAL SCIENCE
Online AccessGet full text

Cover

More Information
Summary:The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. * Focuses on all aspects of current and classic theories and practices relating to media and mass communication * Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas * Gives niche theories new life in several essays that use them to illuminate their application in specific contexts * Features coverage of a wide variety of theoretical perspectives * Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
ISBN:1118770005
9781118770009
0470675055
9780470675052
DOI:10.1002/9781118591178