Associating versus Proposing or Associating What We Propose: Comment on Gawronski and Bodenhausen

This commentary on the article by B. Gawronski and G. V. Bodenhausen (see record 2006-10465-003) highlights the strengths of the associative-propositional evaluation model. It then describes problems in proposing a qualitative separation between propositional and associative processes. Propositional...

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Bibliographic Details
Published inPsychological bulletin Vol. 132; no. 5; pp. 732 - 735
Main Authors Albarracin, Dolores, Hart, William, McCulloch, Kathleen C
Format Journal Article
LanguageEnglish
Published United States American Psychological Association 01.09.2006
Subjects
Association
Association (Psychology)
Attitude
Cognition - physiology
Cognitive Processes
Definitions
Evaluation Methods
Humans
Judgment - physiology
Models, Psychological
Phenomenology
Psychological Evaluation
Serial Ordering
Social Psychology
Online AccessGet more information
ISSN0033-2909
DOI10.1037/0033-2909.132.5.732

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Summary:This commentary on the article by B. Gawronski and G. V. Bodenhausen (see record 2006-10465-003) highlights the strengths of the associative-propositional evaluation model. It then describes problems in proposing a qualitative separation between propositional and associative processes. Propositional processes are instead described as associative. Propositions are ordered associations, whereas many other associations do not depend on the order of the involved elements. Implications of this alternative definition for the phenomenology of thought and for social psychology are discussed.
ISSN:0033-2909
DOI:10.1037/0033-2909.132.5.732