Audience Research Methodologies Between Innovation and Consolidation

• Main Author: Patriarche, Geoffroy
• Format: eBook Book
• Language: English
• Published: New York Routledge 2014; Taylor and Francis; Taylor & Francis Group
• Edition: 1
• Series: Routledge Studies in European Communication Research and Education
• Subjects: analysis; Audiences; Bilandzic; Communication Research Methods; data; ECREA; Europe; Jensen; Jurisic; Mass media; Mass media > Audiences > Research; Media Psychology; Media Research Methods; qualitative; quantitative; Jensen; data; Diversi Cation; Social Tv; Jurisic; Project EU Kid Online; SRG; Contemporary Society; Vice Versa; qualitative; Young Men; Audience Research Methodologies; Journalist Audience Relationship; Audience Research; Traffic Measurements; Online Tracking Systems; RSS Feed; Insider Action Research; Pa Ce; Tv Content; Networked Sociability; Bilandzic; Europe; Group Viewing Experience; LIWC; analysis; quantitative; API Call; Tv Station; Online Ethnography; Smart Phones; ECREA; Creative Research Methods; LIWC Category
• ISBN: 041583435X; 0415827353; 9780415834353; 9780415827355; 9781138641617; 1138641618
• DOI: 10.4324/9780203523155

The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.