State Of Research In Marketing

Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.

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Bibliographic Details
Main Authors Lee, Nick, Saunders, John
Format eBook
LanguageEnglish
Published Bradford Emerald Publishing Limited 2005
Edition1
Subjects
Marketing
Online AccessGet full text

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Summary:Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.
ISBN:1845440986
9781845440985