Causal Cognitive Mapping in the Organizational Strategy Field: A Comparison of Alternative Elicitation Procedures
The present study evaluates two alternative causal cognitive mapping procedures that exemplify key differences among a number of direct elicitation techniques currently in use in the organizational strategy field: pairwise evaluation of causal relationships and a freeh and approach. The pairwise tec...
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Published in | Organizational research methods Vol. 7; no. 1; pp. 3 - 26 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
Thousand Oaks
SAGE Publications
01.01.2004
SAGE PUBLICATIONS, INC |
Subjects | |
Online Access | Get full text |
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Summary: | The present study evaluates two alternative causal cognitive mapping procedures that exemplify key differences among a number of direct elicitation techniques currently in use in the organizational strategy field: pairwise evaluation of causal relationships and a freeh and approach. The pairwise technique yielded relatively elaborate maps, but participants found the task more difficult, less engaging, and less representative than the freeh and approach. Implications for the choice of procedures in interventionist and research contexts are considered. |
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Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
ISSN: | 1094-4281 1552-7425 |
DOI: | 10.1177/1094428103259556 |