Integrative Framing Analysis Framing Health through Words and Visuals

• Main Author: Dan, Viorela
• Format: eBook Book
• Language: English
• Published: Oxford Routledge 2017; Ludwig-Maximilians-Universität München; Taylor and Francis; Taylor & Francis; Taylor & Francis Group
• Edition: 1
• Series: Routledge Research in Communication Studies
• Subjects: Acquired Immunodeficiency Syndrome > psychology; Advocacy Frames; Aid Prevalence; AIDS; Carrier Frame; Codebook Development; Communication in medicine; Communication Research Methods; Communication Studies; communication theory; Consumer Health Information; Cultural and media studies; Female PLWHA; frames; Health Communication; Health Communication > methods; health messages; History; History and Archaeology; HIV; HIV infections; HIV Infections > psychology; HIV/AIDS; Influence News Framing; Integrative Framing Analysis; Interdisciplinary studies; Language and Linguistics; Language Arts & Disciplines; Linguistics; media sociology; Media Studies; Medical; Medicine and Nursing; Medicine: general issues; methodology; Methods; multimodal; Multimodal Messages; News Frames; news framing; Public Health; Public health and preventive medicine; Reference, Information and Interdisciplinary subjects; Research and information: general; research methods; Research methods: general; Social Science; Society and culture: general; Society and Social Sciences; Survivor Frame; Tukey HSD Post-hoc Test; Tv News; Van Gorp; Verbal behavior; Verbal Behavior > physiology; Verbal Framing; Vice Versa; Victim Frame; visual communciation; Visual Communication; Visual Frames; Visual perception; Visual Perception > physiology; Information Subsidies; Data Sets; Multimodal Messages; Tukey HSD Post-hoc Test; Vice Versa; Advocacy Frames; Survivor Frame; Visual Frames; Manual Holistic Approach; media sociology; Female PLWHA; Fisher’s Exact Test; Aid Prevalence; News Frames; News Frame Analysis; research methods; HIV/AIDS; Integrative Framing Analysis; Victim Frame; frames; health messages; Identification Number; multimodal; Codebook Development; Verbal Framing; Influence News Framing; communication theory; health communication; Interval Level Variable; Van Gorp; communication studies; news framing; Carrier Frame; visual communciation; Tv News; methodology
• ISBN: 9780367889081; 1138046361; 9781138046368; 0367889080; 1315171457; 9781351694896; 9781315171456; 1351694898; 1351694901; 9781351694919; 135169491X; 9781351694902
• DOI: 10.4324/9781315171456

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.