Diffusion in Social Networks

This book presents the leading models of social network diffusion that are used to demonstrate the spread of disease, ideas, and behavior. It introduces diffusion models from the fields of computer science (independent cascade and linear threshold), sociology (tipping models), physics (voter models)...

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Bibliographic Details
Main Authors Shakarian, Paulo, Bhatnagar, Abhivav, Aleali, Ashkan, Shaabani, Elham, Guo, Ruocheng
Format eBook
LanguageEnglish
Published Cham Springer International Publishing AG 2015
Springer International Publishing
Edition1
SeriesSpringerBriefs in Computer Science
Subjects
Artificial Intelligence
Computer Science
Cryptology
Data encryption (Computer scienc
Diffusion
Social networks
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Summary:This book presents the leading models of social network diffusion that are used to demonstrate the spread of disease, ideas, and behavior. It introduces diffusion models from the fields of computer science (independent cascade and linear threshold), sociology (tipping models), physics (voter models), biology (evolutionary models), and epidemiology (SIR/SIS and related models). A variety of properties and problems related to these models are discussed including identifying seeds sets to initiate diffusion, game theoretic problems, predicting diffusion events, and more. The book explores numerous connections between social network diffusion research and artificial intelligence through topics such as agent-based modeling, logic programming, game theory, learning, and data mining. The book also surveys key empirical results in social network diffusion, and reviews the classic and cutting-edge research with a focus on open problems.
ISBN:9783319231044
3319231049
ISSN:2191-5768
2191-5776
DOI:10.1007/978-3-319-23105-1