The Discourse of Online Consumer Reviews

• Main Author: Vasquez, Camilla
• Format: eBook Book
• Language: English
• Published: London Bloomsbury Publishing Plc 2014; Bloomsbury Publishing; Bloomsbury; Bloomsbury Publ; Bloomsbury Academic
• Edition: 1
• Series: Bloomsbury discourse series
• Subjects: Consumer behavior; Dictionaries; Discourse Analysis; Diskurstheorie; Electronic discussion groups; Konsumentenverhalten; LANGUAGE ARTS & DISCIPLINES; Linguistics; Linguistik; Online-Marketing; Virales Marketing

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse featu...