The Discourse of Online Consumer Reviews

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse featu...

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Bibliographic Details
Main Author Vasquez, Camilla
Format eBook Book
LanguageEnglish
Published London Bloomsbury Publishing Plc 2014
Bloomsbury Publishing
Bloomsbury
Bloomsbury Publ
Bloomsbury Academic
Edition1
SeriesBloomsbury discourse series
Subjects
Consumer behavior
Dictionaries
Discourse Analysis
Diskurstheorie
Electronic discussion groups
Konsumentenverhalten
LANGUAGE ARTS & DISCIPLINES
Linguistics
Linguistik
Online-Marketing
Virales Marketing
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Summary:The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.
Bibliography:linguistics2014; txt
Includes bibliographical references (p. [195]-204) and index
ISBN:1472593537
9781472593535
1441153098
9781441153098
1441196285
9781441196286
1441196846
9781441196842
1474269257
9781474269254
DOI:10.5040/9781472593535