The Discourse of Online Consumer Reviews
The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse featu...
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| Main Author | |
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| Format | eBook Book |
| Language | English |
| Published |
London
Bloomsbury Publishing Plc
2014
Bloomsbury Publishing Bloomsbury Bloomsbury Publ Bloomsbury Academic |
| Edition | 1 |
| Series | Bloomsbury discourse series |
| Subjects | |
| Online Access | Get full text |
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| Abstract | The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products. |
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| AbstractList | The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla V#65533;squez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products. The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1, 000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products. The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla V'squez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products. The Discourse of Online Consumer Reviewsis the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products. |
| Author | Vásquez, Camilla |
| Author_xml | – sequence: 1 fullname: Vasquez, Camilla |
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| Snippet | The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of... The Discourse of Online Consumer Reviewsis the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing... |
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| SubjectTerms | Consumer behavior Dictionaries Discourse Analysis Diskurstheorie Electronic discussion groups Konsumentenverhalten LANGUAGE ARTS & DISCIPLINES Linguistics Linguistik Online-Marketing Virales Marketing |
| TableOfContents | An Introduction to Online Reviews - Evaluation and Stance in Describing Experience - The Discursive Construction of Reviewer Identities - Interacting with Others and with Other Texts - Digital Narratives of Personal Experience - Summary and Conclusion - Notes Cover-Page -- Half-Title -- Series -- Title -- Contents -- Acknowledgements -- 1 An Introduction to Online Reviews -- Who writes reviews, and why? -- The dataset: The sample of websites and reviews -- Methodological considerations -- General overview of the book -- 2 Evaluation and Stance in Describing Experience -- Evaluation in discourse -- Overview of chapter -- Discourse-level evaluation strategies -- Chapter conclusions -- 3 The Discursive Construction of Reviewer Identities -- Personal information within the review text -- Identities invoked in a single text -- What do readers do with reviewer identity information? -- Positioning by the website -- Chapter conclusions -- 4 Interacting with Others and with Other Texts: Involvement and Intertextuality -- Involvement -- Forms of involvement -- Intertextuality -- Intersection: Involvement and intertextuality -- Chapter conclusions -- 5 Digital Narratives of Personal Experience: Narrative Structures and Dimensions -- Sociolinguistic research on narrative -- A cline of narrativity -- Narrative variation -- Exceptional narratives -- Applying Ochs and Capps' narrative dimensions -- Chapter conclusions -- 6 Summary and Conclusion -- Revisiting the major themes -- Summary -- Limitations and future directions -- Some larger issues -- Notes -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- References -- Index -- Copyright |
| Title | The Discourse of Online Consumer Reviews |
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