An Innovative Method for Evaluating Strategic Goals in a Public Agency Conservation Leadership in the U.S. Forest Service

This article presents an innovative methodology for evaluating strategic planning goals in a public agency. Computer-coded content analysis was used to evaluate attitudes expressed in about 28,000 on-line news media stories about the U.S. Department of Agriculture Forest Service and its strategic go...

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Bibliographic Details
Published inEvaluation review Vol. 23; no. 1; pp. 77 - 100
Main Authors Bengston, David N., Fan, David P.
Format Journal Article
LanguageEnglish
Published Thousand Oaks, CA SAGE Publications 01.02.1999
Subjects
Attitudes
Computer Software
Conservation
Conservation (Environment)
Content Analysis
Environmental policy
Evaluation Methods
Evaluation research
Forest conservation
Forest Service
Forestry
Innovation
Leadership
Methodology
News Media
Objectives
Project evaluation
Public Agencies
Public Opinion
Public services
Research Methodology
Stakeholders
U.S.A
United States
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Summary:This article presents an innovative methodology for evaluating strategic planning goals in a public agency. Computer-coded content analysis was used to evaluate attitudes expressed in about 28,000 on-line news media stories about the U.S. Department of Agriculture Forest Service and its strategic goal of conservation leadership. Three dimensions of conservation leadership were distinguished and evaluated separately: stewardship and ethics, use of collaborative planning and decision making, and use of science-based management. Analysis of on-line news media text is a way to quickly and efficiently assess the views of a wide range of stakeholders captured in the news media.
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ISSN:0193-841X
1552-3926
DOI:10.1177/0193841X9902300104