Managing Business Marketing and Sales: An International Perspective

"The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies.&quo...

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Bibliographic Details
Main Author Per V. Jenster, H. Michael Hayes, David E. Smith
Format eBook
LanguageEnglish
Published Copenhagen Business School Press 01.06.2005
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Summary:"The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies."
ISBN:9788763001472
8763001470