Telling the Design Story Effective and Engaging Communication

• Main Author: Huber, Amy
• Format: eBook
• Language: English
• Published: New York Taylor & Francis Group 2018; Routledge; Taylor and Francis; Focal Press
• Edition: 1
• Subjects: Amy M. Huber; Audience analysis; Audience appeal; Business of design; Business presentations; Business presentations-Methodology; Communication skills; Communication skills for designers; Communication Studies; Design; Design communication; Design presentations; Design services; Design services-Marketing; Fashion Design; Graphic Design; Marketing; Methodology; Planning the audience experience; Product Design; Rhetoric; Storytelling; Storytelling for design; Verbal communication for designers; Visual Arts; Visual communication; Writing & Composition; Written communication for designers; Design Concept Statement; Photo Journaling; Hero's Journey; Elevator Pitch; Story's Resolution; Breadcrumb Trail; Company's Ceo; Visual Hierarchy; Tablet Apps; Main Character; Open Type Fonts; Design Storyteller; Real World Creations; Orthographic Drawings; Design Storytelling; Competition Renderings; Magnitude Diagrams; Design Story; AVI File; Motion Graphics; Picture Superiority Effect; Augmented Reality Experiences; Outcomes Diagrams; TED Talk; Sharing Design Ideas
• ISBN: 9781315226132; 1315226138; 0415785545; 9780415785532; 0415785537; 9780415785549
• DOI: 10.4324/9781315226132

When presenting projects in competitive design environments, how you say something is as important as what you’re actually saying. Projects are increasingly complex; designers are working from more sources and can struggle with how to harness this information and craft a meaningful and engaging story from it. Telling the Design Story: Effective and Engaging Communication teaches designers how to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing and speaking for impact, to creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter-by-chapter exercises, project briefs, and useful guides, this is an essential resource for students and practicing designers alike.