Intercultural Business Negotiations Deal-Making or Relationship Building?

Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations. This book highlights two basic components of negotiation...

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Bibliographic Details
Main Author Usunier, Jean-Claude
Format eBook Book
LanguageEnglish
Published Oxford Routledge 2019
Taylor and Francis
Taylor & Francis
Taylor & Francis Group
Edition1
Subjects
SM
Online AccessGet full text

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