Strategic Science Communication A Guide to Setting the Right Objectives for More Effective Public Engagement

Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building...

Full description

Saved in:
Bibliographic Details
Main Authors Besley, John C, Dudo, Anthony
Format eBook
LanguageEnglish
Published Baltimore Johns Hopkins University Press 2022
Edition1
Subjects
BUSINESS & ECONOMICS
Business Communication
Communication in science
MEDICAL
Public Health
Public relations
Online AccessGet full text

Cover

More Information
Summary:Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior.
ISBN:9781421444208
1421444208
9781421444215
1421444216