Digital Internationalisation of Firms Strategies, Challenges and Legal Aspects

• Format: eBook
• Language: English
• Published: Oxford Taylor & Francis 2025
• Series: Routledge Open Business and Economics
• Subjects: Anthropology; Born Digital Firms; Business and Management; Business mathematics and systems; CBEC; Company law; Company, commercial and competition law: general; Cross-border E-commerce; Digital International Entrepreneurship; Digital Internationalisation of Firms; Digital Platforms; Economics; Economics, Finance, Business and Management; Globalization; Interdisciplinary studies; International business; International economics; International law; Internationalization; Internet-based Internationalisation; Internet-based Knowledge; Internet-enabled Internationalisation; Law; Laws of specific jurisdictions and specific areas of law; Online Stores; Political economy; Politics and government; Reference, Information and Interdisciplinary subjects; Sales and marketing; Society and Social Sciences; Sociology and anthropology
• ISBN: 9781041020226; 1041073712; 1040386091; 9781041073710; 1041020228; 1040386164; 9781003617396; 9781040386163; 1003617395; 9781040386095
• DOI: 10.4324/9781003617396

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key challenges, including legal aspects of cross-border e-commerce (CBEC), making it a vital resource for those navigating the complexities of global digital markets. This book offers a multifaceted approach to digital internationalisation, covering theoretical perspectives, practical strategies, and empirical evidence. It provides valuable insights into e-consumer behavior, big data, and sustainability challenges. The inclusion of legal considerations, such as consumer rights, tax regulations, and intellectual property protection, distinguishes this work from other publications in the field. Readers will gain a holistic understanding of the digital internationalisation process, from strategy formulation to navigating legal hurdles, and the book is ideal for academics, researchers, and advanced students in international business, marketing, and law. It also serves as a valuable resource for business managers, advisors, and policymakers seeking to understand the intricacies of digital internationalisation and the legal frameworks that influence cross-border e-commerce.