Business Intelligence and Big Data Drivers of Organizational Success

• Main Author: Olszak, Celina M
• Format: eBook
• Language: English
• Published: United Kingdom Auerbach Publications 2020; CRC Press; Auerbach Publishers, Incorporated
• Edition: 1
• Subjects: Big data; Business intelligence; General management; Customer Profitability; Data Sets; Bi Capability; Data Warehouse; Information Builders; Generalized Regression Neural Network; Business Case; Multiple Linear Regression; Business Processes; CRM System; Maturity Model; Bi Model; Bi Solution; NoSQL Database; Bi System; IBM Model; Bi Tool; ITSM; Bi; Big Data; Big Data Adoption; Apache Hadoop; Bi Project; Bi Maturity; OLAP Cube
• ISBN: 9781000218282; 1000218287; 0367373947; 9780367622794; 0367622793; 9780367373948
• DOI: 10.1201/9780429353505

The 21st century is a time of intensifying competition and progressive digitization. Individual employees, managers, and entire organizations are under increasing pressure to succeed. The question arises what does success mean, is success a matter of chance and luck, or maybe success is a category that can be planned and properly supported. Business Intelligence and Big Data: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication technologies (ICTs). Success also requires creative behaviors and organizational cleverness from an organization. The book discusses business intelligence (BI) and big data (BD) issues in the context of modern management paradigms and organizational success. It presents a theoretically and empirically grounded investigation into BI and BD application in organizations and examines such issues as: Analysis and interpretation of the essence of BI and BD Decision support Potential areas of BI and BD utilization in organizations Factors determining the success with using BI and BD The role of BI and BD in value creation for organizations Identifying barriers and constrains related to the BI and BD design and implementation The book presents arguments and evidence confirming that BI and BD may be a trigger for making more effective decisions, improving business processes, and business performance, as well as creating new business. The book proposes a comprehensive framework on how to design and use BI and BD to provide organizational success.