Sport Consumer Behaviour Marketing Strategies

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitione...

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Bibliographic Details
Main Authors Funk, Daniel C, Alexandris, Kostas, McDonald, Heath
Format eBook
LanguageEnglish
Published Oxford Taylor & Francis Group 2022
Routledge
Edition2
Subjects
Consumer behavior
Sports
Sports-Marketing-Case studies
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Summary:Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.
ISBN:0367552418
9780367552411
9780367552435
0367552434
DOI:10.4324/9781315691909