Advertising and Differentiated Products

Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, inclu...

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Bibliographic Details
Main Authors Baye, Michael R, Nelson, J. P
Format eBook
LanguageEnglish
Published Bingley Emerald Publishing Limited 2001
JAI Press Inc
Edition1
SeriesAdvances in Applied Microeconomics
Subjects
Advertising
Product differentiation
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Summary:Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.
ISBN:9780762308231
0762308230