Decision criteria for new product acceptance and success: the role of trade buyers
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Main Authors | , |
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Format | Book |
Language | English |
Published |
New York (USA)
Quorum Books
1991
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Subjects | |
Online Access | Get more information |
Cover
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Bibliography: | 9157928 08-993-05253 (alk. paper) E70 |
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ISBN: | 0899305253 9780899305257 |