Sports media, marketing, and management : breakthroughs in research and practice

This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books of 2018 within the Business and Management subject area. This publication provides a comprehensive view of the sports industry as it contains timely research on brand management, social media, and sp...

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Bibliographic Details
Main Author Management Association, Information Resources
Format eBook Book Publication
LanguageEnglish
Published Hershey, Pa IGI Global 2018
Business Science Reference
Edition1
Subjects
Communication in sports
Mass media and sports
Social media
Sports
Sports > Marketing
Sports administration
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Summary:This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books of 2018 within the Business and Management subject area. This publication provides a comprehensive view of the sports industry as it contains timely research on brand management, social media, and sports tourism marketing. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Bibliography:Includes bibliographical references and index
ISBN:9781522554752
1522554750
9781522554769
1522554769
DOI:10.4018/978-1-5225-5475-2