The Routledge Handbook of Tourism Experience Management and Marketing

• Main Author: Dixit, Saurabh Kumar
• Format: eBook Book
• Language: English
• Published: Abingdon Routledge 2020; Taylor and Francis; Taylor & Francis Group
• Edition: 1
• Series: Routledge International Handbooks
• Subjects: consumer behavior; gastronomy; international business; marketing paradigms; Tourism > Management; Tourism > Marketing; Tourism Behaviour; tourism experience; Physical Servicescape; Moments Of Truth; Tourism Providers; Co-creation Experiences; Vice Versa; Tourism Experience; Quality Tourism Experience; Tourism Organization; Gastronomic Tourism; Tourism Firms; Dark Tourism; Social Servicescape; Wine Tourism; CEM; Sharing Economy; DMOs; Customer Journey; Memorable Tourist Experience; WOM; Customer Experience; Peak Tourist Experience; Co-created Tourism Experience; Experience Propositions; VIP; Managing Tourist Experience
• ISBN: 9780367492755; 0367196786; 036749275X; 9780367196783
• DOI: 10.4324/9780429203916

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for all tourism business organizations, irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing, and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices, and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics, and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.