Strategic Communication – Contemporary Perspectives

• Main Authors: Alghasi, Sharam, Conings Vanvik, Ester, Barland, Jens, Falkheimer, Jesper, Pedersen Dahlen, Øystein, Diers-Lawson, Audra, Grit Fredheim, Nanna Alida, Hiram Jensen, Helge, Johannessen, Magne, Kalsnes, Bente, Karlsen, Faltin, Kavtaradze, Lasha, Krumsvik, Arne H, Nilsen, Anders, Pettersen, Lene, Blytt Sandstad, Bård, Laumb Stampe, Peder, Valaker, Sigmund, Merete Viken, Tonje
• Format: eBook Book
• Language: English
• Published: Oslo Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2024
• Subjects: Business and Management; Business communication and presentation; business logic; Business strategy; Communication studies; Economics, Finance, Business and Management; Interdisciplinary studies; leadership; Management and management techniques; Management: leadership and motivation; market logic; Media and Communication Studies; Media and Communications; Media Studies; Medie- och kommunikationsvetenskap; Medie-, kommunikations-, och informationsvetenskaper; Medievetenskap; organization; Reference, Information and Interdisciplinary subjects; Samhällsvetenskap; Social Sciences; societal aspects of communcations; Strategic Communication; strategic communications
• ISBN: 9788202836689; 9788202836665; 9788202781385; 8202836670; 8202836662; 8202781388; 8202836689; 9788202836672
• DOI: 10.23865/noasp.208

Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication –...