Strategic Communication – Contemporary Perspectives

Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication –...

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Main Authors Alghasi, Sharam, Conings Vanvik, Ester, Barland, Jens, Falkheimer, Jesper, Pedersen Dahlen, Øystein, Diers-Lawson, Audra, Grit Fredheim, Nanna Alida, Hiram Jensen, Helge, Johannessen, Magne, Kalsnes, Bente, Karlsen, Faltin, Kavtaradze, Lasha, Krumsvik, Arne H, Nilsen, Anders, Pettersen, Lene, Blytt Sandstad, Bård, Laumb Stampe, Peder, Valaker, Sigmund, Merete Viken, Tonje
Format eBook Book
LanguageEnglish
Published Oslo Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2024
Subjects
Business and Management
Business communication and presentation
business logic
Business strategy
Communication studies
Economics, Finance, Business and Management
Interdisciplinary studies
leadership
Management and management techniques
Management: leadership and motivation
market logic
Media and Communication Studies
Media and Communications
Media Studies
Medie- och kommunikationsvetenskap
Medie-, kommunikations-, och informationsvetenskaper
Medievetenskap
organization
Reference, Information and Interdisciplinary subjects
Samhällsvetenskap
Social Sciences
societal aspects of communcations
Strategic Communication
strategic communications
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Summary:Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.
Bibliography:Funder name: Kristiania University College
ISBN:9788202836689
9788202836665
9788202781385
8202836670
8202836662
8202781388
8202836689
9788202836672
DOI:10.23865/noasp.208