Luxury brands in China and India

• Main Authors: Atwal, Glyn (Author), Bryson, Douglas (Author)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan, [2017]
• Subjects: luxusní zboží > Čína; luxusní zboží > Indie; marketing; luxuries > China; luxuries > India; elektronické knihy; monografie; electronic books; monographs

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmati...