Marketing renewable energy : concepts, business models and cases

• Other Authors: Herbes, Carsten (Editor), Friege, Christian (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Series: Management for professionals.
• Subjects: Renewable energy sources > Marketing.; Energy development > Economic aspects.; elektronické knihy; electronic books

"This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to thes...