Strategy and communication for innovation : integrative perspectives on innovation in the digital economy

• Other Authors: Pfeffermann, Nicole (Editor), Gould, Julie (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Edition: Third edition.
• Subjects: Technological innovations > Management.; Strategic planning.; Business communication.; elektronické knihy; electronic books

Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both strategy an...

Table of Contents:

• Foreword; Acknowledgments; Contents; Editors and Contributors; Strategic Perspectives on Innovation; 1 The Importance of Connecting Open Innovation to Strategy; Abstract; 1.1 Introduction; 1.2 Potential Inroads to Connect; 1.2.1 The Unrealized/Deliberate/Emergent Strategy Typology; 1.2.2 The Induced/Autonomous Strategy Process; 1.2.3 The Open Strategy Framework; 1.3 Open Innovation as a Strategizing Process with Partners; 1.3.1 Scientific Advisory Boards; 1.3.2 Ecosystem Building with Research Organizations; 1.3.3 Tapping into the Venture Capital Community; 1.4 Conclusions; Bibliography.
• 2 Setting the Stage for Creativity: Upstream, Mid-stream, and DownstreamAbstract; 2.1 Introduction; 2.1.1 Social Loafing; 2.1.2 Conformity; 2.1.3 Production Blocking; 2.1.4 Performance Matching; 2.1.5 Set Norms; 2.1.6 Enforce Rules; 2.1.7 Keep the Group Small; 2.1.8 Select a Diverse Team; 2.1.9 Don't Waste Your Time Trying to Recruit "Creative" People; 2.1.10 Start with the Right Question; 2.1.11 Look at the Calendar; 2.2 Mid-stream Creativity; 2.3 Conclusion; Bibliography; 3 When Business Model Meets Open Innovation; Abstract; 3.1 Introduction; 3.2 What Is Open Innovation.
• 3.2.1 Plummeting Transaction Costs3.2.2 Enabling Tool: Modularity and Decontextualization; 3.2.3 What Motivates Participation?; 3.3 Conclusions: Beyond the "Not Invented Here" Syndrome; Bibliography; 4 Classic Root Causes of Innovation Failures-Things We All Know but Sometimes Forget; Abstract; 4.1 Introduction; 4.2 Neglected Strategy Rule: Anticipating and Reacting Fast to External Changes; 4.2.1 Root Cause N°1: Management Inward-Looking Attitude; 4.2.2 Root Cause N°2: Overconfident Leaders, in Love with Their Technology and Concepts.
• 4.3 Neglected Execution Rule: Mapping and Integrating the Process4.3.1 Root Cause N°1: Leaders Unaware of the Importance of Integrated Roadmapping; 4.3.2 Root Cause N°2: Poor Functional Interface in the Specification Phase; 4.4 Other Neglected Rule: Not Recognizing What It Takes in Combination to Succeed; 4.5 Addressing Issues in Achieving Technology Leadership; 4.5.1 Being Unclear Regarding the Timing and Impact of Disruptive Technologies; 4.5.2 Ignoring or Downplaying Customers' Perception of Technology Value; 4.6 Addressing Issues in Achieving Product Leadership.
• 4.6.1 Accepting an Ill-defined Product Concept and/or Value Proposition4.6.2 Investing in the Wrong Product Design, Attribute or Feature; 4.7 Addressing Issues in Getting Access to the Market; 4.7.1 Neglecting to Seek Acceptance by All Parties in the Value Chain; 4.7.2 Seeing Acceptance by Early Adopters as a Market Green Light; 4.8 Conclusion; Bibliography; 5 The Evolution of Strategic Options, Actors, Tools and Tensions in Open Innovation; Abstract; 5.1 Towards Open Innovation; 5.2 Actors in Open Innovation; 5.3 Tools for Open Innovation; 5.3.1 Innovation Contests; 5.3.2 Innovation Markets.