Strategy and communication for innovation : integrative perspectives on innovation in the digital economy

• Other Authors: Pfeffermann, Nicole (Editor), Gould, Julie (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Edition: Third edition.
• Subjects: Technological innovations > Management.; Strategic planning.; Business communication.; elektronické knihy; electronic books

Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both strategy an...