Strategic retail management : text and international cases

• Main Authors: Zentes, Joachim (Author), Morschett, Dirk (Author), Schramm-Klein, Hanna (Author)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Gabler, [2017]
• Edition: Third edition.
• Series: Lehrbuch.
• Subjects: Retail trade > Management.; Retail trade > Management > Case studies.; elektronické knihy; electronic books

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of...