Managing complexity : proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015

• Corporate Author: World Conference on Mass Customization, Personalization, and Co-Creation Montreal, Canada
• Other Authors: Bellemare, Jocelyn (Editor), Carrier, Serge (Editor), Nielsen, Kjeld (Editor), Piller, Frank T., 1969- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Switzerland : Springer, [2017]
• Series: Springer proceedings in business and economics.
• Subjects: Industrial management.; Organizational change.; Organizational behavior.; elektronické knihy; electronic books

This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the...