Questionnaire design : how to plan, structure and write survey material for effective market research

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Bibliographic Details
Main Author Brace, Ian, 1949- (Author)
Format Book
LanguageEnglish
Published London ; New York : Kogan Page, 2018
EditionFourth edition
Subjects
marketingový výzkum
metodologie
dotazníky
marketing research
methodology
questionnaires
monografie
monographs

Cover

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Physical Description:viii, 382 stran : ilustrace ; 24 cm
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:978-0-7494-8197-1

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