Social marketing : behavior change for social good

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Bibliographic Details
Main Authors Lee, Nancy, 1932- (Author), Kotler, Philip, 1931- (Author)
Format Book
LanguageEnglish
Published Los Angeles : London : New Delhi : Singapore : Washington DC : Melbourne ; SAGE, [2020]
EditionSixth Edition
SeriesInternational Student Edition
Subjects
sociální marketing
sociální reklama
lidské chování
social marketing
social advertising
human behavior
sociální programy
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/LEE,N.R.
Status 30 days More Information Location Open access collection Call Number 339.138/LEE,N.R.
Status 30 days More Information Location Open access collection Call Number 339.138/LEE,N.R.

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