The marketing complex : why modern marketers need to manage multiplicity

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Bibliographic Details
Main Author Lury, Giles (Author)
Format Book
LanguageEnglish
Published London ; New York ; New Delhi : Kogan Page, 2017
Subjects
marketing
marketingový management
řízení značky
marketing management
brand management
příručky
handbooks and manuals

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/LURY,G.

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