Sensory marketing : research on the sensuality of products

• Other Authors: Krishna, Aradhna (Editor)
• Format: Book
• Language: English
• Published: New York ; London : Routledge, Taylor & Francis Group, [2010]
• Subjects: marketing; smyslové vnímání; spotřebitelské chování; senses and sensation; consumer behavior; monografie; monographs

"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, an...