Sensory marketing

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Bibliographic Details
Main Authors Hultén, Bertil, 1949- (Author), Broweus, Niklas, 1983- (Author), Dijk, Marcus van, 1984- (Author)
Format Book
LanguageEnglish
Published Basingstoke ; New York : Palgrave Macmillan, 2009
Subjects
marketing
smyslové vnímání
senses and sensation
monografie
monographs

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ikona Nápověda Glossary of Terms
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