Customer segmentation and clustering using SAS Enterprise Miner

• Main Author: Collica, Randall S. (Author)
• Format: Electronic eBook
• Language: English
• Published: Cary, NC : SAS Institute, 2017.
• Edition: Third edition.
• Subjects: řízení vztahů se zákazníky; dolování dat; SAS (software); zpracování dat; customer services; customer relationship management; data mining; SAS (computer file); data processing; příručky; elektronické knihy; handbooks and manuals; electronic books

Understanding your customers is the key to your company’s success! Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models. In Cust...