Audio branding : using sound to build your brand

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Bibliographic Details
Main Authors	Minsky, Laurence (Author), Fahey, Colleen (Author)
Format	Book
Language	English
Published	London ; New York ; New Delhi : Kogan Page, 2017
Edition	First published
Subjects	obchodní značky řízení značky marketing hudba v reklamě reklama a propagace psychologie reklamy brand name products brand management music in advertising advertising psychology of advertising příručky handbooks and manuals

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