A practitioner's guide to account-based marketing : accelerating growth in strategic accounts

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Bibliographic Details
Main Authors Burgess, Bev (Author), Munn, Dave (Author)
Format Book
LanguageEnglish
Published London ; New York ; New Delhi : Kogan Page, 2017
Subjects
marketing
management prodeje
řízení vztahů se zákazníky
průmyslový marketing
sales management
customer relationship management
industrial marketing
příručky
handbooks and manuals

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/BURGESS,B.

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