Consumer behaviour : applications in marketing

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Bibliographic Details
Main Authors	East, Robert, 1940- (Author), Singh, Jaywant (Author), Wright, Malcolm, 1963- (Author), Vanhuele, Marc (Author)
Format	Book
Language	English
Published	Los Angeles ; London ; New Delhi ; Singapore ; Washingotn DC ; Melbourne : SAGE, 2017
Edition	3rd edition
Subjects	marketing spotřebitelé spotřebitelské chování consumers consumer behavior učebnice textbooks

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